Yevee is a wellness brand that delivers a multi-sensory approach to customers through online and offline solutions.
THE ASK
Develop a go-to-market digital strategy complete with recommendations.
Project Challenges: and no visual branding elements, and no product photography provided.
This work is part of a larger consulting project with Yevee Aroma. The work firstly entailed conducting primary and secondary market research for a UK market entry strategy, crafting a suitable target persona, and creating a preliminary branding strategy, complete with visual aesthetics and brand tone-of-voice guidelines. Secondly, a comprehensive digital and postal marketing plan was presented, alongside promotional program recommendations based on additional primary research. Details of the project cannot be disclosed at this time for confidentiality purposes.
