Ricky is a 3-step digital solution offering quick bike fixes, on-demand. The service focuses on fixes related to gears, tires, and breaks which are done in 30min. 



THE ASK
Identify and evaluate the viability of a new market opportunity. Research and develop a detailed business pitch for a solution that tackles a current gap in any chosen market. Apply marketing theory and knowledge of the industry to formulate a cohesive business strategy and go-to-market roadmap. Design and deliver an attractive business pitch, along with an investor deck complete with a business case document and a financial plan.
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